Dubai · Tunis

Where playersbecome worlds

Six hundred million people between Casablanca and Karachi game every single day. The infrastructure they play on wasn't built for them. We're building it.

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The opportunity

An arrived market the industry hasn't caught up to

Players in MEA
0M+
Population under 30
0%
Mobile penetration
0%+
Card penetration in North Africa
0%

The players are here. The spending is here. The infrastructure is what's missing.

The stack

Three products. One ecosystem.

A super-app for players, a LiveOps platform for studios, and the payment and distribution rails that make both work in markets a Stripe integration can't reach.

01For players

Wizzo

The gaming super-app for MENA

Not a game — the place where games live. Play, watch, create, earn, connect, spend, grow. Seven pillars, one closed-loop economy.

  • 500+ instant games
  • Async battles & live rooms
  • Seasons, quests & rewards
02For studios

Pulse

The brain behind every great game

AI-powered LiveOps that replaces the ten fragmented tools a studio cobbles together. Visual flows, churn prediction, player intelligence.

  • Visual GameFlow builder
  • Churn prediction & intervention
  • Free up to 10K MAU
03For the ecosystem

7shop

One API for every digital product

Gift cards, game keys, top-ups and vouchers from multiple providers through a single integration. 150+ countries, instant delivery, free forever.

  • One integration, every provider
  • Instant voucher delivery
  • 150+ countries
Why MENA

This isn't a localization problem

The temptation is to think this is about translating interfaces into Arabic and plugging in a local payment gateway. It's not.

  • < 15%card penetration

    Payments don't look like Stripe

    In Tunisia, Algeria and Libya the dominant digital payment method is carrier billing — charging a purchase straight to prepaid airtime. No bank account. No app download. Just a phone number.

  • 90%of digital transactions

    Distribution runs through kiosks

    Where cash is king, digital content reaches players through physical kiosk networks, telecom agent shops and mobile wallets — not through an App Store payment sheet.

  • 400Mroutines shift

    Behaviour is culturally specific

    When Ramadan shifts daily routines for 400 million people, your engagement model shifts with it. The top games in the region aren't the top games globally.

  • AI-nativefrom day one

    AI levelled the playing field

    Building a LiveOps platform used to need a 50-person team. With AI at the core rather than bolted on, a small focused team can build what used to take an army.

Not translation. Transformation.

Allied forces

We don't build alone

We partner with the biggest names in gaming, media, telecom and technology to deliver at regional scale.

MBC GroupMedia & distribution
MicrosoftCloud & gaming
XsollaPayments & commerce
GarenaPublishing & esports
TencentGaming & investment
MobilyTelecom & VAS
Strategic partnership

MBC Group

The largest media company in the Middle East, broadcasting to over 150 million viewers across the Arab world. MBC brings reach, brand and audience at a scale that would take a startup a decade to build. We bring the product, the technology and the operating engine.

This partnership isn't a logo on a slide. It's the foundation of how our products reach millions of people across the region.

150M+Viewers reached
#1MENA media group
20+Markets
In the press

Recognised where it counts

Coverage, awards and stages from across the region and beyond.

  1. 2022GITEX Global

    Top MENA Startup

    Selected among the region's standout gaming companies at the Middle East's largest technology exhibition.

  2. 2024MBC Group

    Strategic partnership

    A regional media giant and a gaming technology company build a distribution engine neither could build alone.

  3. 2025Wizzo

    12M downloads

    The super-app crosses twelve million downloads across the Middle East and North Africa.

Latest

From the team

Product launches, engineering notes and milestones.

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Whatever you're building, we have a layer for it

Studios shipping a live game. Telcos and resellers moving digital goods. Players looking for somewhere better to play.