Pulse
The algorithm at the centre of the company. It reads every player in real time, works out what each one needs next, and acts on it: a message, a price, a reward, a room.
T7D. Where players become worlds.
An algorithm that decides what happens next inside a game, and the platform we built on top of it. For the six hundred million people who play between Casablanca and Karachi.
What happens on day thirty decides whether it lives. Pulse is the algorithm we built for day thirty: it reads every player as they play, works out what each one needs next, and does it, with nobody at the console.
Six hundred million people play between Casablanca and Karachi. The software that keeps a game alive was built somewhere else, for somebody else's players. We are building it here instead.
WIZZO
The product we built on it. Play, watch, create, earn: a gaming super-app for MENA, Arabic first, with the algorithm running underneath every session.
MBC Dream
The proof it travels. MBC Group put its flagship game on Pulse: hundreds of thousands of players, real money, and a cash draw on air every month.
Two platforms, real money moving through both, a release every week. Nothing here is a prototype.
Runs the flagship game of
Carrier billing, kiosks, resellers and scratch codes. We built the rails ourselves, because nobody was going to build them for this region, and they are the reason a player without a card can pay us at all.
Pulse reads every player on every platform we run, and gets sharper with each one.
WIZZO brings the players and the creators, and the demand for credits.
Rails carrier billing, kiosks and resellers: how a player without a card pays, reusable for every game.
Originals games built in-house, instrumented for Pulse and monetised on the rails from day one.
One team across Dubai and Tunis, shipping every week to three quarters of a million players.
