Six hundred million people play between Casablanca and Karachi. The software that keeps a game alive was written somewhere else, for somebody else’s players, paying with a card they may not have.
We are building it here instead. This is how that happened, in order.
A platform, before anyone asked for one
It began as the T7D Gaming app: hundreds of instant games, battles you could take in your own time, real-time rooms with voice, seasons with a free track and a paid one, a dual currency, gift cards, a subscription.
All of it built in-house, in three languages, by a team small enough to fit around one table. That app is why everything after it moved quickly. The hard parts, the parts nobody sees, were already solved.
MBC handed us their flagship
MBC Group did not license a tool from us. They gave a team from Tunis their most sensitive product: real money moving, winners announced on air, regulators watching, a draw every month with the number changing.
Nobody does that lightly, and nobody does it for a vendor. It is the single hardest thing to earn in this region, and it was earned before we had anything to sell.
The hardest possible order: someone else’s live product first.
Pulse was not designed. It was needed
Operating Dream every day is where Pulse came from. Not a workshop, not a roadmap: a live, regulated game that had to be run before midnight Riyadh, and nothing on the market that spoke Arabic, carrier billing and a broadcaster’s compliance desk.
What started as the way we kept one television franchise alive is now two full workspaces, churn scored player by player, and the response fired without anyone watching a dashboard.
The platform became WIZZO
The same platform was rebuilt as a gaming super-app for the region and published with MBC: live streaming on our own stack, PK battles, majlis voice rooms, a store, a subscription, twelve first-party games, and Pulse underneath all of it.
T7D owns the platform. The WIZZO IP is shared with MBC. A hundred percent our creation, published with the biggest media group in MENA.
An algorithm with two products on it
Three quarters of a million accounts across both platforms. A draw on air every month. Twelve games we wrote ourselves. A release every week, from a team you could still fit around that table.
The next part is the boring, valuable one: the same engine under other people’s games.
Then
Spreadsheets, agencies and heroics
Now
An algorithm that scores every player and acts
Dubai
25°NCommercial, partnerships, and the relationships that make distribution possible: MBC, the telcos, the platforms.
Tunis
36°NProduct and engineering. Mobile, real-time streaming, server-authoritative multiplayer, payments, the engine and the console. Arabic first.